Tuesday 2/3 — Landing Pages

OK, so we’ve covered some pretty good ways to attract customers to your website through various means of inbound marketing, search engine optimization and building a strong presence on social media. Let’s say all of your time and hard work has paid off and you are now getting a considerable amount of traffic to your website, but how do you turn that traffic into revenue?

The first step in converting your website patrons from viewers to purchasers is to have an attractive landing page, one that will grab their attention and garner more interest in your business, product or cause. Your landing page is the first thing that customers will see, so you want it to make a good impression.

Here are some tips and practices that any good business should incorporate into their landing page:

  • Keep it Simple: Your landing page should be very straight forward, and reflect the overall theme or image that your brand is trying to accomplish. Too much clutter can distract customers and drive away potential sales.
  • Catch their eye: The design of your landing page should be attractive and garner interest from the customer wherever they look. Using animations to demonstrate your product or open up to more information can help the customer learn more about you or your product without leaving the page.
  • Call to Action: Have an obvious next step on your landing page, whether it be purchasing or learning more about your brand. There should be a clearly defined option, begging for that next click.
  • Product Demo: Having a video on your landing page to demonstrate your product or inform about your company is a surefire way to increase conversions. It offers the page viewer a chance to learn more about your product without any additional clicks.
  • Targeted Ads: In order to get past the usual “banner blindness” of the everyday online consumer, use targeted advertisements that will make the customer feel like they were designed specifically for them. Using geo-specific ads to present promotions to the customer can help drive sales.

These are just a few of the various tactics to employ on your landing page to help drive sales. A properly optimized landing page will do most of the sales work for you, allowing customers to develop interest in the product at their own pace

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