So at this point in the digital marketing evolution, your website should be pretty solid. It is optimized for search engines, has attention-grabbing landing pages that beg the customer for their next click, and you bring in a constant flow of customers through your expansive social media strategy. But there is always room for improvement, there are always more potential customers out there that you might not be engaging.
One way to expand your reach is to utilize proper email marketing, and that doesn’t mean simply bombarding every one of your email leads with promotions and coupons. That’s a good way to get lost in the clutter that is your client’s inbox, but you can avoid this dilemma by incorporating a few of these email marketing tips:
- Prove your Value to the Customer: Don’t keep sending them coupons they probably won’t use. Instead send content they will want to read and share among their friends, content such as industry insight through an article or even just sending them a free e-book will show them you are thinking about more than just sales.
- Give your Customers Options: Don’t just blanket your customers with emails about anything and everything, let them choose the topics they are interested in, and the frequency at which they receive those emails. This makes your emails seem less harassing, and lets your customers hear from you on a schedule that works for them.
- Treat your Email Contacts as People: When people sign up for your email list, it shows that they want to hear more from you, and what you have to offer. Instead of treating them as simply a name on a list, use this opportunity to nurture a relationship with that customer. Prove to them that they matter to your business. This can be done by educating new customers about your business and focusing on repeat sales and rewards for long-time customers.