3/12 What I can do for you as your digital marketer

Well, here we are, the last blog of digimark 3.1. This quarter went by so freaking fast, I can’t believe it’s almost spring break already. Graduation is right around the corner as well, and as I look back at my time spent at WWU I can’t help but think of all the classes I’ve taken here, and after switching majors (3 times) that’s a lot of classes. I can easily say that out of all those classes, Digital marketing provided me with the most applicable skills, ones that I will carry with me and use continuously throughout my career.

It seems to me that, up until digimark, most marketing classes didn’t actually prepare me for an actual job. They just taught me the framework that made marketing what it is, and while there was some valuable information provided by those classes, digimark was the only class that forced me to do the work of a modern marketer. I think my favorite part of this course was the certifications that took the place of tests, they provided me with easily applicable skills and knowledge of the major tools that marketers use today.

Here’s a quick rundown of just some of the things I can do for you as your digital marketer.

  • Manage multiple social media accounts and campaigns, and provide analytic insight about them via hootsuite
  • Provide valuable analytical insight via Google Analytics
  • Run A/B testing on marketing efforts such as ad campaigns, landing pages and website design.
  • Leverage content marketing to bring additional leads and customers.
  • Help you reach and connect to a wider audience through proper social media techniques.
  • Utilize email marketing to expand your reach and acquire leads
  • Help your marketing and sales teams to work better together.
  • Optimize your website to get better organic search results
  • Utilize sponsored ads to reach customers who are looking for what you offer.

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Thursday 3/5 Google Analytics Individual Qualification Practice Exam

I can’t believe how fast this quarter has gone by, it seems like just yesterday we took the Hootsuite certification. And now here we are, one week left and the Google Analytics Individual Qualification is right around the corner.

Now I will admit that I had been sort of ignoring this certification for the past few weeks, it just always seemed so far away, but now the end is nigh. The GAIQ is easily the most important certification offered by this class, and from what I’ve seen so far, it’s the most difficult of the three. There is much more to learn about Google analytics than Hootsuite or Hubspot.

So in order to be more prepared for the exam, I will take a practice GAIQ exam. This one was found by a classmate and seems to be pretty comprehensive. In order to get a rough, I mean really rough baseline, I will be taking the practice test with only having watched a few of the first lessons, and the GA platform principles. For the sake of time I will be going with my gut feeling on most questions, and try to answer questions as quick as possible. Results will follow below.

http://waytoexam.com/analytics/google-analytics-individual-qualification-exam-practice-test/

The practice exam took me about 30 minutes to complete, which isn’t truly representative of the actual exam, since I would not rush through it like I did with this practice one. I scored 58 out of 72 (~77%) but due to the nature of this practice exam and its use of partial credit, my actual score was closer to 55%. I pretty much expected to get a score close to that, because I still have much more studying to do.

This practice exam gave me a good idea of what to expect from the GAIQ, and opened my eyes to the types of questions it would feature. Almost half of the questions on this practice exam were true/false while the rest were multiple-choice questions, most of which had more than one correct response. One thing I didn’t expect to be so prevalent was the requirement to know the code snippets of GA. For example, one question gave you four options of what the correct tracking code should look like, and each one looked similar with only a few minor differences. There were two correct answers, differentiated by the placement of a number within the code.

The practice exam pretty much confirmed what I expected; I am not quite ready for the actual exam and need to study intensely. I plan on creating a study guide to use during the exam, to help for the really tough questions.

3/3 Mobile Marketing

It’s pretty obvious to me that the days of the desktop computer are limited. Sure they will still find a use in office situations, but personal computing is shifting towards a purely mobile landscape. But this shouldn’t be a surprise to you, as you can’t go anywhere these days without practically running into someone who is too busy looking at their phone to be concerned with where they are walking.

Part of mobile computing’s rising significance could be attributed to Moore’s law, with each generation of smartphones becoming more powerful and capable. Most smartphones on today’s market could outright replace the average laptop, with the only downside being the smaller screen and lack of keyboard. It’s gotten to the point now where my smartphone has more processing power than my laptop and tablet combined.

As if it wasn’t bad enough already, as smartphones’ capability increases we will see mankind further attached to their phones. But this is good news for marketers, as it will help us to further understand the mobile consumer. Since everyone is on their phone at some point, no matter where they go, marketers are able to gather data on various consumer scenarios. For example, a marketer will be able to determine which mobile advertisements perform better when people are out shopping for groceries, and then tailor future ads to these standards.

The rise of mobile computing is beneficial to non-marketers as well. Since the iOS market is so heavily controlled and regulated, it’s easy for webmasters to create mobile versions of their sites to perform well on iphones. But due to the fragmented nature of the largest mobile operating system, Google’s Android, it is more difficult to make a site that performs well across all mobile platforms. To help create a more engaging experience with their customers, most websites feature a mobile app specific to either operating system.

These apps may sometimes be stripped of features but usually they still perform better than a universal site would on a smartphone’s mobile browser. They also allow the developers to create a more visually engaging experience for the consumer because apps allow for animations, graphics and other features that would otherwise be taxing on a mobile browser.

The mobile computing market is still growing, and with the advent of smartwatches and soon, augmented reality glasses, there is no telling where mobile computing will take us in the future, and the advantages it will provide marketers.