It’s pretty obvious to me that the days of the desktop computer are limited. Sure they will still find a use in office situations, but personal computing is shifting towards a purely mobile landscape. But this shouldn’t be a surprise to you, as you can’t go anywhere these days without practically running into someone who is too busy looking at their phone to be concerned with where they are walking.
Part of mobile computing’s rising significance could be attributed to Moore’s law, with each generation of smartphones becoming more powerful and capable. Most smartphones on today’s market could outright replace the average laptop, with the only downside being the smaller screen and lack of keyboard. It’s gotten to the point now where my smartphone has more processing power than my laptop and tablet combined.
As if it wasn’t bad enough already, as smartphones’ capability increases we will see mankind further attached to their phones. But this is good news for marketers, as it will help us to further understand the mobile consumer. Since everyone is on their phone at some point, no matter where they go, marketers are able to gather data on various consumer scenarios. For example, a marketer will be able to determine which mobile advertisements perform better when people are out shopping for groceries, and then tailor future ads to these standards.
The rise of mobile computing is beneficial to non-marketers as well. Since the iOS market is so heavily controlled and regulated, it’s easy for webmasters to create mobile versions of their sites to perform well on iphones. But due to the fragmented nature of the largest mobile operating system, Google’s Android, it is more difficult to make a site that performs well across all mobile platforms. To help create a more engaging experience with their customers, most websites feature a mobile app specific to either operating system.
These apps may sometimes be stripped of features but usually they still perform better than a universal site would on a smartphone’s mobile browser. They also allow the developers to create a more visually engaging experience for the consumer because apps allow for animations, graphics and other features that would otherwise be taxing on a mobile browser.
The mobile computing market is still growing, and with the advent of smartwatches and soon, augmented reality glasses, there is no telling where mobile computing will take us in the future, and the advantages it will provide marketers.